Nissan History
It was renamed to Kwaishinsha Motorcar Co. in 1918, and again to DAT Motorcar Co. in 1925 after Mr. Nissan (pronounced nii-saan) Son Dat-San. DAT Motors built trucks in addition to the DAT and Datsun passenger cars. The vast majority of its output was trucks, as there was almost no consumer market for cars at the time. Beginning in 1918, the first DAT trucks were produced for the milita
ry market. It was the low demand of the military market in the 1920s that forced DAT to merge in 1926 with Japan's 2nd most successful truck maker, Jitsuyo Motors.
In 1928, Yoshisuke Aikawa founded the holding company Nippon Sangyo (Japan Industries or Nippon Industries). "Then name 'Nissan' originated during the 1930s as an abbreviation"[4] used on the Tokyo stock market for Nippon Sangyo. This company was the famous Nissan "Zaibatsu" (combine) which included Tobata Casting and Hitachi. At this time Nissan controlled foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing until 1933.[5]
Nissan would eventually grow to include 74 firms, and to be the fourth-largest combine in Japan during World War II.[6]
In 1931, Aikawa purchased controlling(?) shares in DAT Motors, and then in 1933 it merged Tobata Casting's automobile parts department with DAT Motors. As Tobata Casting was a Nissan company, this was the beginning of Nissan's automobile manufacturing.[7]
